LA Metro will identify and test incentives to persuade travelers to choose transit, ride sharing, walking, bicycling or telecommuting.Photo – LA Metro Facebook
The Federal Transit Administration (FTA) has awarded $700,000 to the Los Angeles County Metropolitan Transportation Authority (LA Metro) to develop a travel rewards research pilot project.
LA Metro is partnering with the Harvard School of Business, the Duke Center for Advanced Hindsight and private sector technology and mobility partners to identify and test the most effective incentives to persuade travelers to skip driving and instead choose transit, ride sharing, walking, bicycling or telecommuting.